AI Guide for restaurant managers
a force of nature in creative marketing
the Future of the Restaurant Industry
In autumn 2024, our marketing technology course at Haaga-helia university of applied sciences was commissioned to create a Future Guide to support immigrant entrepreneurs in the restaurant industry. The goal was to design an engaging and educational tool that introduces key marketing trends, future thinking, and the use of AI in the hospitality business. My main responsibility was designing and producing the guide itself: a vibrant, playful, and visually immersive publication aimed at young and creative learners.
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The guide takes readers through a journey of PESTE analysis, future scenarios, and AI-powered marketing tools, presented as a restaurant-themed menu. Each section playfully transforms complex business insights into bite-sized, easy-to-digest concepts, because learning about the future should be as exciting as tasting it.
PESTE Analysis: The Appetizer of Insight
We visualized political, economic, social, technological, and environmental trends as a five-course starter, helping entrepreneurs understand external change factors with humor and clarity.
Learning to analyze the environment is the first step toward sustainable success.
Future Scenarios: The Main Course
We developed four potential future worlds for the restaurant industry, ranging from utopian sustainability to dystopian over-automation. This section encourages critical thinking and adaptability.
Because the future doesn’t have a recipe — you have to create your own.
AI in the Kitchen : The Secret Ingredient
Artificial intelligence was presented as a “chef’s assistant,” helping entrepreneurs improve efficiency, personalization, and creativity in marketing.
AI isn’t here to replace creativity, it’s here to season it.
Three key takeaways
Whole guidebook
Reflection
Looking back, this project taught me how to balance creativity with educational clarity. While the guide’s bold and humorous tone captured attention and made the complex approachable, some of the visual and textual choices could have been streamlined for even better readability. I’m especially proud of how we made learning about marketing trends fun, but if I were to develop the project further, I’d focus more on testing the content’s accessibility with the target audience.
Slideshow
